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The Glorified Equestrian

Business Spotlight: StripHair Gentle Groomer

Updated: Mar 15, 2023

There are many grooming products out on the market, but every horse owner needs a grooming product that is easy to use, clean, and does the job. It’s hard to find all those qualities in one product, except for the Strip Hair Gentle Groomer. Let me introduce you to this wonderful product and the story of how it started.


Betty, the creator of the StripHair Gentle Groomer, was looking for a solution to help her senior horse. She wanted to be able to provide him some massage relief from his aging ailments, but hiring a specialist to come work on her horse frequently was too expensive to consider.


Betty contemplated what she could use, and flexible rubber came to mind. She cut a piece of barn mat to see if it would effectively massage her horse and was delighted to notice her horse becoming more relaxed. This was the budding concept that led her to develop a new type of horse care tool.


The mission was on to find just the right material and determine how to create the shape she needed. After many months Betty was delighted that she had not only created a massage tool, but it doubled as a shedding tool as well! She felt that the tool looked rather unappealing, so she added a bright red wrist cord and a red logo for this new tool that she named “StripHair”.


Betty packaged her nearly hand-made product in a burlap bag with a skin spray and grooming cloth. She had a small batch of about 100 StripHair Kits made up at the time that she decided to try her hand at uploading her 6-minute unedited horse shedding video as a Facebook post. No boost, no paid ad, just a post. By morning there were notifications hitting her phone showing orders were pouring into the half-finished StripHair.com e-commerce website. Wow, what a problem to have! When Betty shared this product with the world, her goal was for it to be a product with therapeutic benefits. Most customers see the grooming benefits rather than the therapeutic benefits. While the gentle groomer is therapeutic, it does offer amazing grooming benefits.


@striphair on Instagram The StripHair can do it all, you won’t need any other brush! You can remove shedding hair, dry mud, and sweat, and get rid of immersed dirt. The StripHair can be used when bathing and to squeegee the water off your horse. You can safely groom anywhere on your horse’s body as there are no sharp edges and you don’t have to worry about blades. The StripHair can be used to warm and stretch tissues and muscles while also increasing circulation. Not only is the gentle groomer perfect for your horse, but you can use it to remove hair and dirt off saddle pads and blankets! The StripHair is convenient to fit in your pocket anywhere you go with your horse. You can use the StripHair at different angles. For example, if you use it at a 45-degree angle, you can sweep away dirt that is deep down in the coat. The small diamonds on the groomer are designed to wipe away dried mud, stains, and sweat.

@striphair on Instagram

After being so successful, Betty expanded the StripHair line and created a grooming product for dogs and cats. There are also products like “Betty’s Best Healthy Skin” that provide skin benefits for your horse and skin and coat wipes and stain remover. The StripHair Gentle groomer has received many awards. In 2016, it won Best Horse Product of the Year. It also won this same award again in 2018. Betty had the pleasure to travel to Germany where the StripHair won the Spoga Horse Innovation Award in 2018. After I was given the StripHair Gentle Groomer as a gift, I never looked back. I love it and I use it daily on my horse. Are you looking for the perfect gift for the horse lover in your life? I highly recommend the StripHair Gentle Groomer!

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