Equine subscription boxes are becoming more and more popular every day. These equine boxes are curated for the everyday equestrian and horse lover, featuring different items for both you and your horse. With many equine subscription boxes available in today's market, it can be difficult to choose which would be best suited for you. However, one business that recently began sparked my interest, and that is Impact Equine Pack.
Impact Equine Pack is not just a subscription service; it is a channel for change. When I discovered Impact Equine Pack, I was delighted to learn that with each subscription, a direct contribution was made to a rescue horse in need. When subscribers receive their subscription box, they receive a photo and story of the horse that they impacted during that season.
I reached out to Impact Equine Pack to learn more about how their business began and what it offers horse enthusiasts.
Q: When did you start your small business, and what inspired you to create the Impact Equine Pack?
A: "Well, a little bit of a back story... My family and I moved from southern California due to my spouse's job relocation to the peaceful, small town of Rio Verde, AZ, in the summer of 2022. The move was smooth thanks to my ability to work remotely, and we were all really excited about this new pace of life. While my job was secure and paid the bills, I started to get the nagging feeling that it wasn't giving me a sense of connection or a true purpose.
To paint you a picture, Rio Verde is part of the Sonoran Desert, just on the outskirts of the Tonto National Forest, and has one road, about 10 miles long, leading in and out. The road is lined by around 10–15 well-known performance horse ranches. My first real connection to the local community happened at a harvest festival hosted on Halloween by a 15-acre horse rescue about a mile away named Reigning Grace Ranch (RGR). It was quite literally love at first sight!
Between the fall of 2022 and the spring of 2023, my new love for reining horses blossomed, and I realized that my sense of purpose was intertwined with this passion. I was extremely eager to be more involved and make a difference, and that is when the idea for the Impact Equine Pack (IEP) started to take shape. I wanted Impact Equine Pack to stand out among other horse-themed subscription boxes by focusing on making a positive impact on rescue horses' lives far beyond that of our competitors.
I initially thought of partnering with various rescues, but eventually felt drawn to collaborate exclusively with Reigning Grace Ranch. So, after much planning and brand development, I approached Amanda and Chris Moore, the owners of Reigning Grace Ranch, and pitched my idea. That was the beginning of Impact Equine Pack—a venture not just about a product but about making a real difference. The rest, as they say, is history!"
Q: Can you tell us how your subscription boxes are unique and cater to both the horse and rider? How are they different from other subscription boxes and what is included inside?
A: "Our inaugural box shipped out on December 1st, and while our brand is fairly new, we have a very deep connection to our mission. We leaned heavily into the idea that we aren't just your typical horse-themed subscription box; we are serious about curating seasonal boxes that add real value to our subscribers and their equine companions.
Every item is designed and endorsed by industry professionals, and our most recent customer reviews have shown that the quality is unmatched. When conducting research on our competitors, we realized that a lot of the products they included were not really used by the horse or rider. So we developed a curation methodology that ensures every product included in our boxes is beneficial in one way or another.
In the winter box, you will find a product guide, an assortment of treats, tack, equipment, and season-appropriate apparel and grooming products. Additionally, we offer discounts on box-featured brands that are exclusive to our subscribers, so if you like the products, you can order more at a lower cost. We intend to stay in the course with future boxes while also offering more in the way of education and venturing into other categories as well.
Finally, we have some really cool collaboration and partnership ideas for our future boxes as well! Without sharing too much, we are so excited to take our curation to the next level and are confident that many will benefit from the value we provide at Impact Equine Pack."
Q: How is Impact Equine Pack giving back to horses through these subscriptions purchased? How is this business making a difference in the equine community?
A: "This question speaks to the very foundation of our mission. Every single box directly benefits rescue horses! We are still in the midst of selling our winter boxes, with final numbers coming on February 29, 2024.
Without knowing the total impact, what I can share is that 100% of our sales from boxes sold between December 18th and December 25th directly benefit the rescue efforts at Reigning Grace Ranch. While we operate as a profitable business, our main goal is to make an impact on rescue horses. That will always be the main driving force behind why we do what we do."
Q: What is the goal for Impact Equine Pack, and what do you hope for in the future for this small business?
A: "For any fellow Mean Girls lovers, "the limit does not exist!" Haha, all joking aside, our goal at Impact Equine Pack is clear. Our goal is to make a significant and positive impact on the lives of rescue horses while adding true value to the lives of our subscribers and their equine companions, one box at a time.
Starting with the spring 2024 box, we definitely plan to expand our product offerings! To take our value to the next level, this spring we will be offering the option of either Western or English versions. From there, we hope to continue our expansion into specific disciplines with the option of changing season-to-season for those equestrians who are multi-disciplinary, and maybe eventually full customization!
As for the future state of our brand overall, our goal at Impact Equine Pack is to build a thriving community of like-minded horse enthusiasts who share our passion for making a difference. We hope to expand our reach, possibly partnering with more rescue organizations, and continue to raise awareness about the importance of horse rescues.
In essence, our goal is to keep galloping forward, growing our brand and our impact, all while staying true to our mission of adding value and improving the lives of horses in need."
Those who want the opportunity to get a winter box still have time, there is only 1 winter 2023 box left! Those who purchase a winter box before they sell out are considered "Founding Members" and will receive excluded items as well as the opportunity to assist during the curation process for future seasons.
To learn more about Impact Equine Pack, head to https://impactequinepack.com/ and follow them on Instagram here. You can also check them out on Facebook here.
Want 55% off your first Impact Equine Pack? Use the code "JEWELL55" at checkout to get a discount on your first box!
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